Gabicci, a British brand that incorporates Italian styling with authority and class, is brings modernist 1960s vibes to its SS14 collection.
Digging deep into their archives and giving a satisfied salute to the era that brought us peace and love, Andy and Edie, and of course, the mods and rockers.
Curated by ex-FHM fashion director and Plan B's stylist Rich Evans, the lookbook/campaign story tells the tale of suburban lads on their scooters, scooting from one city to the next and onto the coast in their groups and gangs.
The story is a loose interpretation of Jimmy's journey in the mod cult classic film Quadrophenia, using the Surrey Downs to emulate the Brighton countryside and including London's reputable 'New Originals Scooter Club' members and scooters for authenticity.
Gabicci has been a firm favourite among subcultures past and present with a strong influence in the Northern Soul, reggae and ska circles, worn by everyone from The Specials and Bob Marley to Don Letts and they continue the legacy with today's musical icons such as Labrinth, Liam Bailey and The Vaccines to name a few.
See the video at the URL below for an insight into the lookbook: -